Gap Inc. / Fragrance Concepts and Naming

Developing a fragrance concept from scratch is pretty fun. Developing two separate lines for a couple of big-name sister brands was a dream.

For Banana Republic, the goal was to bring some much-needed sensuality to a brand associated more with the head than the heart. The fragrances were concepted around thoughtfully curated, luxuriously essential elements to evoke mood, touch, and sense of place.

Gap's brand sweet spot is uncomplicated optimism, so their fragrances needed to speak to simple, universal pleasures and memories. The result: the ultimate collection of "good things".

WOMEN'S FINE FRAGRANCE         MEN'S FINE FRAGRANCE         BATH AND BODY         HOME FRAGRANCE
ALABASTER                                    BLACK WALNUT                        WARM VANILLA             TEA LEAVES
JADE                                              SLATE                                       FRESH NECTAR              FIRESIDE LOUNGE
ROSEWOOD                                   CORDOVAN                              COOL MANDARIN          NIGHTCAP
MALACHITE                                                                                    LUSH ORCHID                SUNDAY BRUNCH

                            SUGAR SNAP                RAIN CHECK                ISLAND HOP                MOON WALK