What better name for American Eagle's loungewear empire than one that means "eagle's nest"? Feminine, etherial, and light, the fact that it began with the mother brand's monogram was a bonus.
This new concept in the Hard Rock Hotels portfolio, positioned around the millennial traveler, will offer less space but more unique experiences, designed to reverberate on social media.
Baby-boomer viewers of Wisdom Media's healthy lifestyle programming had stopped tuning in and started dropping out. This rebrand for a millennial audience yielded Lime: fresh, bright, and green without saying it. Simply put, the anti-tofu.
In the club world, there's Red Bull—and then there's Oso. This high-end energy drink launched with a name designed to be a little mysterious, yet oh-so-simple.