Honest Tea / Social Voice

A brand built on honesty. A channel built on authenticity. Honestly, it was a match made in heaven. I was asked to adapt the brand's trademark "refreshingly" direct voice to the social channel. With cheeky copy and hashtags like #LetsBeHonest and #NotTooHonest, our posts read like a trusted friend who says exactly what she's thinking. The voice was never precious, always transparent—just right for a brand dedicated to organic ingredients and fair-trade practices.