Baby-boomer viewers of Wisdom Media's healthy lifestyle programming had stopped tuning in and started dropping out. This rebrand for a millennial audience yielded Lime: fresh, bright, and green without saying it. Simply put, the anti-tofu.
Baby-boomer viewers of Wisdom Media's healthy lifestyle programming had stopped tuning in and started dropping out. This rebrand for a millennial audience yielded Lime: fresh, bright, and green without saying it. Simply put, the anti-tofu.