Westin / Brand Voice

The Westin traveler expects more than a just place to rest. They expect nothing short of renewal, in a space that supports their own healthy lifestyle choices. This wellness-obsessed client was the target of a rebrand of all in-hotel communications. It was clear that the voice of a briskly efficient concierge would feel out of place here. The voice had to be understated and elevated, mimicking the hushed and soothing tones of an spa attendant. Restrained simplicity led the concept, promising an rejuvenating stay worth traveling for.